Businesses I Build & Run
These aren’t case studies I bought—they’re my own businesses, photographed with my own camera, running on the exact strategies I’d build for you.
Florist & Gift Shop
My Business
Lady Moon Flowers & Gifts
A brand-new florist with a beautiful shop—but a cookie-cutter website that didn’t match their artistry or let people order online.
The Challenge — New to the area and missing online sales, especially around the holidays when flower buying peaks.
What I Did — Designed a visually rich site built around my own product photography, with simple e-commerce, and wired it to their Google Business Profile and social so holiday promos post themselves.
The Result — Online orders climbed—with big lifts at Christmas and Valentine’s—and a loyal online following that sees their work daily.
Travel & Tourism
My Business
Red Feather Lakes
A small mountain community needed one central hub to draw visitors and promote every local business and attraction.
The Challenge — No single, easy-to-navigate home online for lodging, dining, shopping, and things to do.
What I Did — Built a photo-forward travel guide—my own scenery and wildlife shots throughout—with an interactive map, business listings, and a growing event calendar.
The Result — Now the go-to resource for trip planning; local businesses see real referral traffic, and the area markets itself as a destination.
Ranch & Agritourism
My Business
Cassidy Ranch
Cassidy Ranch leaned heavily on word-of-mouth, with an outdated site that wasn’t built for mobile—making it hard for travelers to book a stay on the go.
The Challenge — Word-of-mouth only, an outdated site that wasn’t mobile-friendly, and a clunky booking process that lost out-of-area guests.
What I Did — Built a clean, inviting, mobile-first site that showcases the ranch’s views and cozy atmosphere with my own high-quality photography, plus easy online booking and payment and local SEO for lodging searches.
The Result — A real increase in bookings, a calendar synced with third-party booking sites, and the credibility to attract travelers from well beyond word-of-mouth.
Client Work
Businesses I’ve been trusted to build and brand.
Finishing & Remodeling
Client
Straub Fine Finishes
A great local reputation built entirely on referrals—but getting edged out by more tech-savvy competitors, with no online home to show their work.
The Challenge — Entirely referral-based and losing ground online, with nowhere to showcase their craftsmanship to homeowners searching for a contractor.
What I Did — A modern, trustworthy site built around visual storytelling—dedicated project pages with before-and-after photos, audience and keyword research, and a clear call-to-action for phone consultations and quotes.
The Result — Established them as a credible, professional business—new client inquiries and more high-value projects, with far less reliance on word-of-mouth referrals.
Accounting
Client
Herding Cats Accounting
A CPA (Chris Thomas) launching out on her own—in an industry where everyone looks the same—needed both a presence and a personality.
The Challenge — No website, a small referral network, and the universal problem of standing out in dry, look-alike accounting branding.
What I Did — I built the whole brand, not just the site: an original “herding cats” visual identity—hand-illustrated artwork, logo, and a lead-magnet guide—wrapped around a clean, trustworthy website with clear services and local SEO.
The Result — A warm, memorable brand that actually feels like her, plus a site that pulls in new clients through local search and Google Ads.
Hospitality & Retail
Client
Hilltop
An inn, an old-fashioned ice cream shoppe, and an antiques shop—three businesses under one roof, and one confusing identity.
The Challenge — How do you sell lodging, food, and shopping on one site without losing anyone?
What I Did — One cohesive site with clear navigation and a dedicated, photo-rich page for each offering—my own photography throughout—preserving the old-fashioned charm regulars have loved for 50+ years.
The Result — A unified presence that promotes all three offerings, with a clear path to book the inn and a real lift in online engagement.
Vacation Rental
Red Feather Lakes
1897 Lakeview Cabin at Red Feather Lakes
A beautifully restored 1897 lumber-mill cabin needed an online home that captured its historic charm and made it easy for travelers to discover, explore, and book a stay.
The Challenge — A one-of-a-kind historic rental with no website of its own — no easy way for travelers to find it, see the property, or get in touch.
What I Did — Designed a warm, photo-rich, mobile-first website that tells the cabin’s story, showcases the property with my own photography, and gives guests a clear path to inquire and book.
The Result — A polished online home that positions the cabin for direct bookings — beyond the Airbnb fees — as it opens for the 2026 season.
Ready to Tell Your Story?
If you take your business as seriously as I take mine, let’s build you a website that earns its keep. Every photo your own, every page built to bring in customers.